We help our producers understand and find their way into the Norwegian market, and support their wines through Vinmonopolet and HoReCa.
Consumer sales take place through Vinmonopolet. Depending on the product, stock, volume and commercial plan, a wine may be assessed for a tendered range or registered in a wholesaler-initiated to-order or additional range.
How Vinmonopolet worksLicensed on-trade businesses may purchase directly from Haut de Gamme. This route is developed through factual product information, samples and direct dialogue with legitimate buyers – not through consumer advertising.
For hotels and restaurantsHaut de Gamme
As a Norwegian importer and wholesaler, we connect the producer’s work with the Norwegian market. We assess routes to market, coordinate product information and follow up on sales, forecasts and deliveries.
An external partner handles practical import procedures, customs clearance, storage and distribution on our behalf. We manage the dialogue with the producer and the market.
From information to action
Vinmonopolet’s central, nationwide role gives the Norwegian wine market a distinctive structure. Published sales figures, historical series and statistics at category and store level provide an extensive basis for understanding developments in this part of the market.
Our approach is data-driven. We have built our own models to analyse large volumes of data from Vinmonopolet alongside a range of other market signals. We continually update our analyses as new data becomes available, considering sales, availability, seasonal patterns and market developments alongside our knowledge of Provence. This provides a concrete basis for portfolio work, delivery planning and close dialogue with our producers.
We also use AI to support research, bring information together and explore patterns and possible scenarios. Alongside our own analytical tools, it helps us examine more aspects of the market. We assess the results against the sources and our own market knowledge.
Illustrative seasonal index: Jan 28, Feb 32, Mar 43, Apr 62, May 82, Jun 100, Jul 94, Aug 73, Sep 55, Oct 41, Nov 31, Dec 28.
We track how categories and wines develop over time, placing each wine in a wider context.
Sales, store coverage and inventory illuminate different aspects of the market. We consider them together while keeping clear distinctions between what each measure tells us.
Historical data and seasonal patterns support forecasts, delivery planning and follow-up with the producer.
Find out how we work with producers, hotels and restaurants. We explain the steps from an initial conversation to representation, and how trade buyers can order our wines and receive ongoing support.
How we work together