Between Provence and Norway

Haut de Gamme is a Norwegian wine importer and wholesaler, founded in Oslo in 2022. The company draws on decades of regular travel to Provence, repeated visits to producers and deep expertise in the Norwegian rosé market.

Built over time

Years of travel, meetings and tastings in Provence have given us first-hand knowledge of the region’s people, places and range of rosé wines. Haut de Gamme was created to bring that experience into the Norwegian market through a small, carefully selected portfolio.

Market insight and analysis

We combine first-hand familiarity with Provence with data-driven insight into the Norwegian wine market. Our own analytical models support portfolio decisions, delivery planning and dialogue with producers.

Explore our market approach

What we do

We manage producer relationships and the follow-up of our wines through Vinmonopolet and HoReCa. An external partner handles import procedures, customs clearance, storage and distribution on our behalf.

How we work together

The people behind Haut de Gamme

Haut de Gamme brings together six people with a shared passion for wine and Provence, and experience in logistics, business management, strategy, sales, customer relations and architecture.

The managing director has formal responsibility, while producer dialogue, portfolio work and market follow-up are shared across the team.

Pen portrait of Erlend Bjella Sæther

Erlend Bjella Sæther

Managing Director of Haut de Gamme, specialising in logistics and business management.

Pen portrait of Sindre S. Sæther

Sindre S. Sæther

20 years of experience with the Loyalty group, with expertise in marketing, sales and customer relations, as well as growing and scaling startups.

Pen portrait of Stian S. Sæther

Stian S. Sæther

Extensive experience in consulting, strategy and business development, including PwC and several years at Telenor, through to his work at Telavox today.

Pen portrait of Kjetil Rekaa

Kjetil Rekaa

Known as The Captain, Kjetil has extensive experience in maritime sales and service, including Beneteau, followed by sales and strategy at Xylem Water Solutions.

Pen portrait of Markus Larsson

Markus Larsson

Originally trained as a chef, Markus later moved into the clothing industry, gaining more than 20 years of experience, including roles as store manager and sales lead for several stores in the Follestad chain.

Pen portrait of Mateusz Bartczak

Mateusz Bartczak

An architect with a master’s degree from NTNU and an exchange year at Aarhus School of Architecture. His experience includes Hille Melbye, lille frøen and DARK, on projects from early design through to construction.

Contact us directly